Serifs & Whiskey

corporate Identity: Dailey

Dailey & Associates was an advertising agency founded in the late sixties. It had gone through a series of dramatic changes and suddenly they had new leadership, a very old logo and acres of empty white walls.

Inspiration for the new look was rooted in the company's core asset: The employees. Advertising campaigns are by their nature ephemeral but the creative minds behind them are what drives an agency. So Dailey's employees became an important graphical element in the new identity. The environmental space got a facelift as well. It's amazing what you can do with just two colors and some typography. It's no million dollar overhaul, but it certainly added some badly needed chutzpah back into the agency space.